Parasol Unit is a foundation and a charity organization that promotes modern art and helps artists. Each year they host 4 major exhibitions. The foundation works with many foreign artists and has played a considerable role in careers of Yang Fudong and Michael Borremans, among the others. It adheres to the idea of art for everyone and strives to attract the audience that has nothing to do with artictic circles. Parasol Unit does so by holding free workshops, lectures and other educational activities. The same philosophy explains why the foundation deliberately avoided bearing the name of its founder and curator Dr. Ziba Aldaran.