Nudie Jeans

Stockholm, Sweden


Masha Kushnir

Nudie Jeans is as much a symbol of Sweden, as Acne or Filippa K. Raw denim jeans are not washed after having been dyed during production. That’s why the parts that receive the most stress usually fade over time. This way any pair of jeans bought at Nudie Jeans becomes unique. Ready to wear your jeans unwashed for a couple of months at the very least? Than that is a store for you. A pair of these jeans is an absolute must-have these days.


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