Men's Style Guide

Moscow, Russia

11 places
Marina Yurcheva

Where to get the latest designer brands, the hottest outfits, the coolest hair style or a tattoo? Check our list

KM 20

A highly priced store with splendid windowshops and interior designed by the architectural bureau of Alexander Brodsky. In several years of work KM 20 has formed a mixed public of its own. Here come those who can allow buying Ashish, Maison Martin Margiela, Olympia Le Tan or Raf Simons pieces without sale, those who drop in during a university coffee-break to look through a new Monocle or those who settle in with a laptop working in an airy greenhouse-café attached to the shop. In wintertime it is a lovely place to fix an appointment in: it's warm inside, hot beverages are in abundance and any dull conversation may be turned into a lively chat about dresses.


If you want to get a pair of cool sport shoes you should go straight to Sneakerhead. Here you will find a wide range of running shoes from world famous brands and a selection of sport clothes. Among the brands that you may find there are Converse, Nike, Puma, Adidas, Asics, Jordan, K1X, New Balance, Onitsuka Tiger, Reebok, Saucony and many others. They often bring limited edtition collections which causes night-long queues. Moreover the store in Nižjnij Kiselnij lane is a base for the Moskva River Runners jogging club. So if you'd like to get acquainted with Moscow intellectuals keen on jogging this is the right place to be in.

Tsvetnoy Central Market

Tsvetnoy Central Market deserves attention literally starting from the entrance. The building created by the architect Yuri Grigoryan is unique for contemporary Moscow. It depends on the season which route to choose when in Tsvetnoy Central Market. In summer you go right up to the roof café with marvelous city view. In winter down to the basement where you will find a Christmas market with local designers stuff. The fifth floor is interesting with its farmers market and gastronomy points (one of them is really Soviet like with all those traditional salads and cutlets). The brand locating scheme is as follows: make up and mass-market goods are downstairs, luxurious brands and selective perfumes upstairs. The upper the floor the higher the prices. Acne, MM6 Maison Martin Margiela, Edun, All Saints, Maje, Sandro, Zadig & Voltair, Reiss, A.P.C., Cédric Charlier, Paul & Joe Sister, Vivienne Westwood are among the brands here. Not everybody keeps in mind a perfume and beauty corner on the third floor though it's the only place in Moscow where perfume maniacs can buy Mai Couture and April Aromatics products.


Since the store's opening its devoted clients know what is worth looking for here: Scandinavian, Belgian, French avant-garde designer works, complex dress cut, androgen silhouettes and high quality drapery. Nothing changes: year by year calm public dressed exactly like the mannequins in the shopwindow is attracted by elaborately cut natural cotton, wool, cashmere and jercey of mostly grey and black colour. To hit upon the winter sale in Traffiс is priceless, better go directly to the men department for big knitted and warm sweaters.


Fott's younger brother has similar range and brands and feels great in its new Petrovsky Boulevard location. Here one can find first lines of heritage and casual brands such as Barbour, Stone Island, C.P. Company, Edwin and Aquascutum, trendy outdoor like The North Face, Patagonia, Norse Projects, Woolrich and Napapijri, as well as Undefeated and Stussy streetwear. Apart from outerwear and jeans they offer footwear from New Balance, Nike and Adidas Originals and accessories: backpacks, hats, panamas, and scarves.


The store opened in 2009 and now has a branch in St. Pete and a location in Krasny Oktyabr. The range is hundred percent Americana – the best choice of Red Wing shoes in Moscow (Code7 is their official distributor in Russia) as well as an impressive selection of hunting and work gear, selvage denim and dungarees as well as flannel shirts and vests. The brands are tiny authentic American ones plus official Eastpak and Spiewak.


They were one of the first to bring trendy streetwear to Moscow back in 2006 and today Kixbox has three locations (Tsvetnoy, Evropeyski and Metropolis malls) and also owns Fred Perry. What they sell are windbreakers and sweatshirts by Lazy Oaf, Stussy, Palace Skateboards And Obey, Brixton hats and Acapulco Gold t- shirts. And don't forget about New Balance and Nike sneakers as well as Pointer footwear, panama hats and backpacks. Kixbox buyers follow all the latest trends and bring the best stuff to Moscow.

Mr. Right Barbershop

Mr. Right Barbershop is a men only kind of place where true guys can have their hair cut and their beards trimmed or ideally shaved. It is a classical barber shop with an appropriate atmosphere: 60-70s vintage armchairs, stained wooden furniture, and granite table tops. As for the quality of the service, all the barbers are pedantic and very accurate and are always up for a lively chat.


Three friends Danila, Alexei and Evgeny once decided to change their lives. They abandoned fashion medias where they used to work and opened a Chop-Chop barbershop the number of branches which is constantly increasing now. The interiors are in style of classical American barbershops and they do the American '50-'60s hairstyles here as well. It's the first spot in Moscow where you can get a trendy haircut at a good price. Nikolai, Europe's champion in hairdressing, is the head of the masters' gang. They pay attention not only to the hair itself but also to beards. You feel like in a gentlemen's club here: fancy music, free beverages, vintage furniture. Moscow dandies find themselves here when escaping from their wives and girlfriends to pass some time among those who take the hint.


The venue in Staropimenovsky Lane is the child of ex Chop-Chop executive Alina Malyau and Arseny Shvetz who trained Chop-Chop stylists. Noir is nothing like a barbershop: no beards or blades, but both male and female haircuts. Berlin inspiration is obvious: industrial interiors, black walls and chairs echoing the name (noir means black), glass walls and modern art albums on the shelves. Services are simple: girls haircut and hairdo, boys haircut and beard trim.

Love Life Tattoo

This tattoo parlor in one of Clean Ponds lanes was opened in 2011 and enjoys quite a reputation. Love Life's 7 artists each have their specialty: traditional, dotwork, black traditional, realism. They also often invite folks from other parlors and some of them are quite prominent. Follow their facebook updates not to miss any important event and book a session – guest artists usually come for 2-3 days and lines are quick to form.


with friends in instant messengers and social networks

More on the topic

© 2023. S7 Airlines All rights reserved