This small lane has been here for centuries but Kitai-gorod Wall and houses seized it as time passed. In the second half of the 19th century, Tretyakov brothers wanted to restore it and named after their family (a memorial plaque in this respect is still there – watch out the arch facing Nikolskaya Street). Actually, it's the only Moscow street built on private funds. In the early 20th century, the space facing Nikolskaya was taken by Wilhem Gabus trading house and next to it stood a tea house of merchant Kulikov. In 2000, Mercury luxury retailer made it the fanciest shopping address in the city opening the most upscale boutiques here – from Bentley and Ferrari to Ermenegildo Zegna and Bulgari.