Olga Sviblova is among the most influential people in the Russian art community. She has established the Moscow House of Photography which gave a fresh start for photography exhibitions and lectures. She has also initiated the first school for documentary photography in Russia — Rodchenko school for photography and multimedia. The House of Photography was later reconstructed and reopened as the Multimedia Art Museum (MAMM). Apart from the exhibitions, a great library and an educational program of Rodchenko school the museum becomes one of the main venues during the Moscow International Biennale and organizes an annual award for contemporary photography “Silver Camera”. MAMM also runs workshops on photography and printing techniques for children. Last summer the rooftop of the museum has become a hit among Muscovites. It was transformed into a public space where guests can chill, drink some tea and look over downtown Moscow from high above.