KM 20

Moscow, Russia

Sasha Zerkalyova

A highly priced store with splendid windowshops and interior designed by the architectural bureau of Alexander Brodsky. In several years of work KM 20 has formed a mixed public of its own. Here come those who can allow buying Ashish, Maison Martin Margiela, Olympia Le Tan or Raf Simons pieces without sale, those who drop in during a university coffee-break to look through a new Monocle or those who settle in with a laptop working in an airy greenhouse-café attached to the shop. In wintertime it is a lovely place to fix an appointment in: it's warm inside, hot beverages are in abundance and any dull conversation may be turned into a lively chat about dresses.


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