Geer Pouls, the founder of Brutto Gusto, never expected his flower & ceramics store to last more than 6 months. Yet his flower gallery in Mitte exists for more than 40 years. Geer Pouls collaborates with 25 artists worldwide, including the famous Jeff Koons, Lawrence Weiner and Daan van Golden. A certain magazine described its concept as 'a place where plants and plastic art meet to reach perfection'. Geer's store offers seasonal flowers, the finest specimen of West German ceramics and fancy vases. It hosts regular exhibitions and projects involving artists and nature.