Rio de Janeiro, Brazil

Doni Clemons

Homegrown is a Carioca-bred shop that integrates clothes, sneakers and art. Contrary to its nondescript facade on popular Rua Maria Quitéria, Homegrown boldly delivers beauty urban style. This is the shop you stop by to pick up a skateboard to join the locals rolling down Ipanema streets. Their art shows draw Rio's cool crowd monthly to view local artists, often some of the city's most popular street and graffiti artists. Homegrown also promotes art meets design collaborations. Items like internationally known graffiti artist MENT's caps produced in collaboration with 9Fifty/New Era make great gifts. While their moleskine-type journals covered with various designs by local street artists make great souvenirs. Sneakerheads would appreciate Homegrown's collection, including many limited editions.


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